...with your Facebook newsfeed
Do you remember a time, way back then, when you logged on to
Facebook and saw lots of posts and updates to interest you and photos to ‘like’
and comment on? When your newsfeed was
chock full of news and not peppered with ‘Suggested Posts’, adverts, random
updates from pages you don’t interact with on a regular basis and general
non-news?
I have been struggling with my newsfeed for a long time now
and have tried pretty much every tactic to shape it how I want it. I toyed with ‘Interest Lists’ for a while
but, with no way to get my custom newsfeed to display by default, or to add all
my already liked pages to it easily, it became a bind to maintain and has now pretty
much been left to grow wild.
I know first-hand how hard it is for Business Pages to reach
their fans. Posts on my page are
lucky to appear in 30% of my fans’ newsfeeds with many of my updates barely
attracting a like or comment. So, when I
realised that I was missing updates from some of my favourite pages (thanks to
Facebook algorithms deciding what news I did and didn’t see), I decided it was
time for action.
Taking control from NOW!
Step 1 of reclaiming your newsfeed is to change your
behaviour when you ‘like’ a new page.
When you hit that ‘Like’ button for the first time, take the extra step
to tell Facebook how to keep you up-to-date.
You could choose the ‘Get Notifications’ option which will generate an
entry in your notifications window every time the page posts. This is great for your absolute favourite
pages or for catching those posts where ‘time is of the essence’ and if you don’t
react immediately, you’ll miss out. However,
if you choose this option for every page you like, your notifications will
quickly become unmanageable and you’ll miss stuff anyway!
Instead, make sure the ‘Show in News Feed’ option is checked
and, MOST IMPORTANTLY, adjust the settings for this by clicking on the ‘Settings’
menu item. If you miss this step, the
setting will default to ‘Most updates’ which effectively allows Facebook to
decide what content to display in your feed – not what you want!
The bottom line is: If
you want to see regular, unfiltered news on your feed from the page you have
liked, you have to choose ‘All updates’.
Rediscovering lost
pages
Step 2 of restoring your love for your newsfeed is about
revisting the pages you have liked in the past to check the settings discussed
above. The advantage of this is that you
can take the opportunity to have a ‘springclean’ and ‘downsize’ your newsfeed at
the same time.
You could traipse around Facebook, visiting each page in
person but unless you have a few months to spare, this is not a practical
approach and you will probably give up before the task is finished and be no
closer to your newsfeed heaven.
A better way is to edit settings for all pages in one
place. You’ll need to have your ‘Likes’
section visible on your profile to do this.
If there is no likes section on your ‘About’ page, you can re-add it
(temporarily if you wish) by clicking on the ‘Update info’ button on your cover
photo, pressing the little edit symbol that appears on the right-hand side of
the ‘About’ page and choosing the ‘Edit sections’ option. Check the ‘Likes’ box and hit ‘Save’.
Now you have your ‘Likes’ section visible, click on the word
Likes in large font. Facebook will
display a whole host of ‘Suggested Pages’ which you can simply ignore. Click on the ‘more’ menu option and choose ‘Other
likes’ to display the pages you have actually liked.
Now you can modify the update settings for each page by
hovering on the page picture until the ‘Liked’ button appears and following the
instructions described previously.
This process may take you a while but it’s worth it. You’ll LOVE your newsfeed and the pages you
liked will LOVE you for finding them again.
Have fun!